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THE DREAM TEAM
CREATIVE DIRECTOR
Dilia Luna
COPY
Hane Jimeno, Kelvin Feliz
ART DIRECTION
Whiniffer Feliz
CLIENT
La Sirena
AWARDS
EFFIES LATAM
Real Time Marketing - Gold
FESTIVAL VOLCÁN
Direct (Strategy) - Silver
Direct (Digital & social) - Bronze
Digital (Social Media) - Bronze
PR (Social responsibility) - Silver
PR (Digital & social) - Shortlist
Promo (Digital &Social) - Shortlist
Every year we would create a campaign to raise awareness about
IDEA
On prime-time TV shows that had female and male hosts, we slowly reframed the camera to represent the actual percentage of visibility of women vs. men in different work industries.
We shared the different statistics on social media to further spark the conversation that, even though we've advanced a lot on equality matters, there was still a lot more to achieve.
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