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THE DREAM TEAM
CREATIVE DIRECTOR
Dilia Luna
COPY
Hane Jimeno, Kelvin Feliz
ART DIRECTION
Patricia Abreu
CLIENT
La Sirena
AWARDS
THE ONE SHOW
Social Media - Silver
CANNES LIONS
Media: Corporate image - Shortlist
Media: Use of events - Shortlist
NEW YORK FESTIVAL ADVERTISING AWARDS
Collaborations & Partnerships: Best Use of Celebrities/Influencers -
Second Prize Award
First Prize Award
Grand Prize Award
EFFIES LATAM
Positive Impact - Silver
EFFIES DOMINICAN REPUBLIC 2019
Media - Bronze
OJO IBEROAMÉRICA
Brand Experience and Activation - Bronze
Direct - Shortlist
PR - Shortlist
Content - Shortlist
FIAP
Real-Time Content - Gold
FESTIVAL CARIBE
Innovation in Medium - Bronze
Proyectos del Sector Salud - Bronze
FESTIVAL OF MEDIA LATAM
Best Influencer Campaign - Gold
Best use of Real-Time Marketing – Silver
Best Event or Experiential Campaign - Silver
Top female tv hosts and news anchors left their positions inadvertently mid-broadcast to show that there's nothing more important than taking the time to self-exam and get mammograms.
After leaving the show, the hosts will show up on a live-streamed guided tutorial on social media inviting women to take the time in that exact moment to perform a breast self-exam.
We also partnered with ARS Palic Salud (Health insurance company) to install mobile units in our parking lots for women to get mammograms for free.
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