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THE DREAM TEAM
CREATIVE DIRECTOR
Dilia Luna
COPY
Hane Jimeno, Kelvin Feliz
ART DIRECTION
Whiniffer Feliz
CLIENT
La Sirena
AWARDS
CANNES LIONS
Media - Bronze
FESTIVAL EL SOL
Branded Content – Bronze
Media – Silver
FESTIVAL VOLCÁN 2017
Audiovisual – Grand Prix
Audiovisual (Branded Content) – Gold
Media (Use of offline media) - Silver
OJO IBEROAMÉRICA 2017
Sustentable – Silver
Media – Bronze
PR – Bronze
Digital PR – Silver
FESTIVAL OF MEDIA LATAM AWARDS 2017
Best Use of Influencer - Gold
New Best Campaign for Local Brand - Gold
THE GUNN REPORT 2018
Global Campaign Ranking no. 58
Knowing that men earn more money than women and are the majority in most of the job roles in the country, the brand wanted to show people how gender disparity looked like in the workforce.
IDEA
On prime-time TV shows that had female and male hosts, we slowly reframed the camera to represent the actual percentage of visibility of women vs. men in different work industries.
We shared the different statistics on social media to further spark the conversation that, even though we've advanced a lot on equality matters, there was still a lot more to achieve.
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