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EL DREAM TEAM
DIRECTORA CREATIVA
Dilia Luna
COPY
Hane Jimeno, Kelvin Feliz
DIRECCIÓN DE ARTE
Patricia Abreu
CLIENTE
La Sirena
RECONOCIMIENTOS
THE ONE SHOW
Social Media - Plata
CANNES LIONS
Media: Corporate image - Shortlist
Media: Use of events - Shortlist
NEW YORK FESTIVAL ADVERTISING AWARDS
Collaborations & Partnerships: Best Use of Celebrities/Influencers -
Second Prize Award
First Prize Award
Grand Prize Award
EFFIES LATAM
Positive Impact - Plata
EFFIES DOMINICAN REPUBLIC
Media - Bronce
OJO IBEROAMÉRICA
Brand Experience and Activation - Bronce
Direct - Shortlist
PR - Shortlist
Content - Shortlist
FIAP
Rea l-Time Content - Oro
FESTIVAL CARIBE
Innovación en Medios -Bronce
Proyectos del Sector Salud - Bronce
FESTIVAL OF MEDIA LATAM
Best Influencer Campaign - Oro
Best use of Real-Time Marketing – Plata
Best Event or Experiential Campaign - Plata


Top female tv hosts and news anchors left their positions inadvertently mid-broadcast to show that there's nothing more important than taking the time to self-exam and get mammograms.


After leaving the show, the hosts will show up on a live-streamed guided tutorial on social media inviting women to take the time in that exact moment to perform a breast self-exam.

We also partnered with ARS Palic Salud (Health insurance company) to install mobile units in our parking lots for women to get mammograms for free.

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