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Bético
THE DREAM TEAM
EXECUTIVE CREATIVE DIRECTOR
Adri Ríos
COPY
Hane Jimeno, Meritxell Ruiz
ART DIRECTION
Fernando Heredia, Agustin Gonzalez
CLIENT
Real Betis Balompie
AWARDS
Silver Lion Cannes 2024 - Cultural & Context / Use of Humor
Shortlist Cannes 2024 - Channels / Small-Scale Media
Bronze One Show 2024 - Direct Marketing / Physical Items
Wood Pencil D&AD 2024 - Direct Marketing / Physical Items
Silver London International Award - Direct Innovation
Gold El Sol Iberoamericano - Health
Bronze El Sol Iberoamericano - Brand Experience & Activation
Gold Aspid - Campañas institucionales
If betico fans are born not made, seeing your rival team's colors was a no-go!
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