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Curls just

wanna

have fun

THE DREAM TEAM

CHIEF CREATIVE OFFICER EMEA
Jaime Mandelbaum

EXECUTIVE CREATIVE DIRECTOR
Adrian Rios

CREATIVE DIRECTOR
Hane Jimeno


ART DIRECTION
Sofia Castelli, Marta Gallego

COPY

Cristina Gil

CLIENT

Aussie 

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The love/hate relationship with curls turned into a song. We went online and clocked what curlie girls were saying about their curls and gave them a solution: A EU/US campaign that celebrates curls for the launch of Aussies new Curl collection. 

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