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Made in the Caribbean, this hybrid of a copywriter, theater kid and pop culture fanatic has been working on advertising since Hotline Bling dropped (that was eons ago, 2015!).
She started out in BBDO in the Dominican Republic where she got to work on projects awarded in Cannes Lions, The One Show, El Sol, Latin-American Effies and others.
She made a pause to get a master's degree and landed a job at VMLY&R as a creative copywriter for its most digital accounts Tinder, Movistar’s shows SKAM and Virtual Hero, BAT and now Lay’s Global and BENELUX accounts.
Fluent in English, Spanish, Spanglish, Latin American accents and k-pop facts.
If the words social media, women, diversity or music are on the brief, count her in!
She does not speak about herself in third person on a daily basis, guaranteed!
This portfolio is merely an excuse for me to design and create audio assets while showing a little bit of my personality... and to somehow achieve the frustrated dream of having a personal hotline :)
Mind you, this is still a work in progress, but I promise myself it'll be finished before the last season of Stranger Things comes out!
