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EL DREAM TEAM
DIRECTORA CREATIVA
Dilia Luna
COPY
Hane Jimeno, Kelvin Feliz
DIRECCIÓN DE ARTE
Whiniffer Feliz
CLIENTE
La Sirena
RECONOCIMIENTS
EFFIES LATAM
Real -Time Marketing - Oro
FESTIVAL VOLCÁN
Direct (Strategy) - Plata
Direct (Digital & social) - Bronce
Digital (Social Media) - Bronce
PR (Social responsibility) - Platata
PR (Digital & social) - Shortlist
Promo (Digital &Social) - Shortlist
Every year we would create a campaign to raise awareness about
IDEA
On prime-time TV shows that had female and male hosts, we slowly reframed the camera to represent the actual percentage of visibility of women vs. men in different work industries.
We shared the different statistics on social media to further spark the conversation that, even though we've advanced a lot on equality matters, there was still a lot more to achieve.
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